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Communication with your fans makes them want to be your fans (duh.) [Level 1 - Fans]
Written by:
Emily Plazek

If you're here because you were reading Level 1- Fans and you wanted more info on how to communicate with your fans, you're in the right place...

Your fans are your friends -- they want to cheer you on and be a part of your rise to indie-success. Do these things regularly so they know you appreciate them:

  • Social Media Interaction
  • Email List/Newsletter
  • Response to fan mail
See? Social media can be fun if you're engaging with fans -- look at how happy she is about it.

SM Interaction: Put yourself in fan shoes for a moment. Think of a musician or band that you admire, love, and maybe obsess over a little. If you went out of your way to send them a message and they personally responded, how stoked would you be? On the flip side, if you found out that they have someone doing this job for them, or it was a canned response, wouldn’t you be a little disappointed?

Social media was created for real interaction, and you can’t try to fake that. Your fans will be able to tell-- they have a sixth sense for suspicious social media activity. Start daily routines (like always going through it on the bus to work) that make social media feel natural in your life, not a nuisance -- and it will pay off. Be friends with your fans. It’s that simple.

Email List/Newsletter: Whether it’s a Google Doc spreadsheet you fill up, or a free service like Mailchimp, your email list will serve you well while trying to estimate your True Fan count.

Add a signup on your website, and gather emails whenever you can by asking for them, like at your shows with a signup list! Sometimes it’s just as simple as asking. Remember to tell them to follow you on social media, because those stats are so important for your Pyramid growth! (They won’t know it’s important to you unless you ask, and they’ll be happy to help if they love your music!)

You don’t need to contact the email list a lot with newsletters, just when it feels like it’s high time to update them because you think they’d want to know what you’re up to -- don’t worry about doing it too often, as it could get annoying and lose fans.

Response to fan mail: Whether it’s Facebook messenger, Twitter DMs, emails, or snail mail -- respond. You can be kind about the fact you can’t necessarily jump into a long drawn-out conversation, sure, but still talk to them. Heck, make sure you ask for their emails so you can add them to your list and keep them updated on you! That’s a great way to include them in your career, and they’ll appreciate it.

Head back over to Level 1 - Fans to see how this falls into the big picture of your music career!

Communication with your fans makes them want to be your fans (duh.) [Level 1 - Fans]
Communication with your fans makes them want to be your fans (duh.) [Level 1 - Fans]
MIC is my baby.

If you're here because you were reading Level 1- Fans and you wanted more info on how to communicate with your fans, you're in the right place...

Your fans are your friends -- they want to cheer you on and be a part of your rise to indie-success. Do these things regularly so they know you appreciate them:

  • Social Media Interaction
  • Email List/Newsletter
  • Response to fan mail
See? Social media can be fun if you're engaging with fans -- look at how happy she is about it.

SM Interaction: Put yourself in fan shoes for a moment. Think of a musician or band that you admire, love, and maybe obsess over a little. If you went out of your way to send them a message and they personally responded, how stoked would you be? On the flip side, if you found out that they have someone doing this job for them, or it was a canned response, wouldn’t you be a little disappointed?

Social media was created for real interaction, and you can’t try to fake that. Your fans will be able to tell-- they have a sixth sense for suspicious social media activity. Start daily routines (like always going through it on the bus to work) that make social media feel natural in your life, not a nuisance -- and it will pay off. Be friends with your fans. It’s that simple.

Email List/Newsletter: Whether it’s a Google Doc spreadsheet you fill up, or a free service like Mailchimp, your email list will serve you well while trying to estimate your True Fan count.

Add a signup on your website, and gather emails whenever you can by asking for them, like at your shows with a signup list! Sometimes it’s just as simple as asking. Remember to tell them to follow you on social media, because those stats are so important for your Pyramid growth! (They won’t know it’s important to you unless you ask, and they’ll be happy to help if they love your music!)

You don’t need to contact the email list a lot with newsletters, just when it feels like it’s high time to update them because you think they’d want to know what you’re up to -- don’t worry about doing it too often, as it could get annoying and lose fans.

Response to fan mail: Whether it’s Facebook messenger, Twitter DMs, emails, or snail mail -- respond. You can be kind about the fact you can’t necessarily jump into a long drawn-out conversation, sure, but still talk to them. Heck, make sure you ask for their emails so you can add them to your list and keep them updated on you! That’s a great way to include them in your career, and they’ll appreciate it.

Head back over to Level 1 - Fans to see how this falls into the big picture of your music career!

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