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Don't forget that you exist online -- this is how to get more fans from it! [Level 1 - Fans]
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You might be here because you were reading about Level 1 - Fans and wanted to read more about OP....

ONLINE PRESENCE (OP)

There’s an entire section of the IMBM devoted solely to where you exist online -- welcome to today’s music industry. Think of everything you do on the internet as little park slides that funnel towards the #1 place you want people to visit. This funnel focus is usually your website, because that is a piece of property you have 100% control over, unlike social media -- and on the site you can deliver your call to action like “Listen to our music here” or “Come to our show at this time," etc.

You’re going to balance (1) making it easy for your fans to find you (“ease of access”) with (2) what you want to upkeep, because leaving an online location outdated makes you look bad. So don’t bite off more than you can chew -- be true to yourself.

There are 4 Online Presence sub-categories:

  • Social Media (SM)
  • Website
  • SEO (Search Engine Optimization)
  • PR (Public Relations)

Let's talk about the 1st three, and if you want to read more about PR, click here!
Founder Emily & our conscious rapper Kellee without any social media.

Social Media (SM): You have your own opinions of social media, and we want you to keep them. The IMBM recommends you only use the platforms you want to use, and not bother with the other ones. Why? Well, it adds a genuine flavor to your brand, and you’ll attract a niche of people similar to you if you go to the places you would already be. Plus, the ones you want to do are the ones you’ll do well and upkeep consistently.

Maybe you hate all social media platforms and need to push a little out of your comfort zone so that your fans can connect with you -- or maybe you’re the opposite, trying to do all of the platforms. Either way, there’s a balance to be struck. If you REALLY want to do zero social media, you do you, but it will make your life harder: fans expect you to be somewhere they can follow you and digest little bits of you daily so they feel close to you. So reconsider as much as possible -- your fans want to follow you!

Remember that current trends are rewarded on social media, like how live-streaming on “Facebook Live” is hot right now, or (as of writing this) that little dancing hot dog man is all the rage on Snapchat. If you bank on current trends, you’ll get rewarded in some way. Facebook literally makes sure your videos end up in the right hands of people who it thinks would like your video because it wants us to use FB Live more. Same goes for using hashtags.

As soon as you know your band/artist name, buy your domain name (see website below) and jump onto social media ASAP to save them, even if you don’t plan on using them for a little while more.

There’s a mix to achieve in the message you spread through your social media, so make sure you balance these components: being yourself to attract true fans, sharing/teasing your latest projects to create excitement, and calling your fans to action on your latest projects (call to action means tell them what you want them to do, because they may not know otherwise, e.g.“Come to my show” or “Buy my CD," etc).

Maybe during website development you take the chance to have a little fun with your team. I wonder if co-founder of MIC Publishing, Dewey, will make me take this down. I wonder if I will listen to him.

Website: Like we said before, your website is a special piece of property that you have full control over, and that’s a gift. Imagine, if you just exist on Facebook with your tens of thousands of followers, and then, heaven forbid, Facebook goes under, you’re sunk. You can’t contact your base.

Go to a seller of domain names (like Godaddy) and grab yours as soon as you determine your artist/band name. Then, either build a site yourself with a site builder (like Wix) or work with a web designer (like Responsival).

SEO (Search Engine Optimization): This is a topic that companies think about: how high you come up in Google results for certain search terms. The best way to approach this is to let it happen organically -- when you do PR (below) and other people talk about you, ask them to link their article/writeup back to your website with your name/phrase you want to be associated with in search terms. Over time, as Google scans the internet, it’ll start to take notice that your site is being mentioned with that term repeatedly, so you must be a good result for that search term!

You could go hard into paying for SEO services, but your future fans aren’t necessarily Googling as a means to look for you. It’s your choice -- at least remember to ask for the mentioning and linking during PR, and anything else you’re involved in online!

Head back over to Level 1 - Fans and see how this fits into your music career!

Don't forget that you exist online -- this is how to get more fans from it! [Level 1 - Fans]
Don't forget that you exist online -- this is how to get more fans from it! [Level 1 - Fans]

You might be here because you were reading about Level 1 - Fans and wanted to read more about OP....

ONLINE PRESENCE (OP)

There’s an entire section of the IMBM devoted solely to where you exist online -- welcome to today’s music industry. Think of everything you do on the internet as little park slides that funnel towards the #1 place you want people to visit. This funnel focus is usually your website, because that is a piece of property you have 100% control over, unlike social media -- and on the site you can deliver your call to action like “Listen to our music here” or “Come to our show at this time," etc.

You’re going to balance (1) making it easy for your fans to find you (“ease of access”) with (2) what you want to upkeep, because leaving an online location outdated makes you look bad. So don’t bite off more than you can chew -- be true to yourself.

There are 4 Online Presence sub-categories:

  • Social Media (SM)
  • Website
  • SEO (Search Engine Optimization)
  • PR (Public Relations)

Let's talk about the 1st three, and if you want to read more about PR, click here!
Founder Emily & our conscious rapper Kellee without any social media.

Social Media (SM): You have your own opinions of social media, and we want you to keep them. The IMBM recommends you only use the platforms you want to use, and not bother with the other ones. Why? Well, it adds a genuine flavor to your brand, and you’ll attract a niche of people similar to you if you go to the places you would already be. Plus, the ones you want to do are the ones you’ll do well and upkeep consistently.

Maybe you hate all social media platforms and need to push a little out of your comfort zone so that your fans can connect with you -- or maybe you’re the opposite, trying to do all of the platforms. Either way, there’s a balance to be struck. If you REALLY want to do zero social media, you do you, but it will make your life harder: fans expect you to be somewhere they can follow you and digest little bits of you daily so they feel close to you. So reconsider as much as possible -- your fans want to follow you!

Remember that current trends are rewarded on social media, like how live-streaming on “Facebook Live” is hot right now, or (as of writing this) that little dancing hot dog man is all the rage on Snapchat. If you bank on current trends, you’ll get rewarded in some way. Facebook literally makes sure your videos end up in the right hands of people who it thinks would like your video because it wants us to use FB Live more. Same goes for using hashtags.

As soon as you know your band/artist name, buy your domain name (see website below) and jump onto social media ASAP to save them, even if you don’t plan on using them for a little while more.

There’s a mix to achieve in the message you spread through your social media, so make sure you balance these components: being yourself to attract true fans, sharing/teasing your latest projects to create excitement, and calling your fans to action on your latest projects (call to action means tell them what you want them to do, because they may not know otherwise, e.g.“Come to my show” or “Buy my CD," etc).

Maybe during website development you take the chance to have a little fun with your team. I wonder if co-founder of MIC Publishing, Dewey, will make me take this down. I wonder if I will listen to him.

Website: Like we said before, your website is a special piece of property that you have full control over, and that’s a gift. Imagine, if you just exist on Facebook with your tens of thousands of followers, and then, heaven forbid, Facebook goes under, you’re sunk. You can’t contact your base.

Go to a seller of domain names (like Godaddy) and grab yours as soon as you determine your artist/band name. Then, either build a site yourself with a site builder (like Wix) or work with a web designer (like Responsival).

SEO (Search Engine Optimization): This is a topic that companies think about: how high you come up in Google results for certain search terms. The best way to approach this is to let it happen organically -- when you do PR (below) and other people talk about you, ask them to link their article/writeup back to your website with your name/phrase you want to be associated with in search terms. Over time, as Google scans the internet, it’ll start to take notice that your site is being mentioned with that term repeatedly, so you must be a good result for that search term!

You could go hard into paying for SEO services, but your future fans aren’t necessarily Googling as a means to look for you. It’s your choice -- at least remember to ask for the mentioning and linking during PR, and anything else you’re involved in online!

Head back over to Level 1 - Fans and see how this fits into your music career!

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