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Home Runs will simplify EVERYTHING in your music career [Level 1 - Fans]
Written by:
Emily Plazek

Ah, you might be here because you were reading Level 1 - Fans and you wanted more insight into Home Runs. Here you go!

The IMBM is about doing less-- less is more; KISS: Keep It Simple, Stupid-- so this section is vital. These are the “Home Run” strategies you want to pursue, as opposed to “Single/Doubles." The difference is that HRs give you a great ROI (Return on Investment) for the assets (time, energy, and money) you spend, while Singles/Doubles are maybe easier to pursue, but suck up your assets with very little return.

  • Influencer playlists
  • Celeb Endorsements
  • Celebrity Collaboration
  • Humor
  • Hometown Rally
  • Piggybacking on Current Events

Influencer Playlists: Curated playlists by influencers on streaming platforms like Spotify are quickly becoming go-tos for listeners. If you can get your music into one of these, your music will get straight into peoples’ ears -- in the good, not-forced way. Influencers are anyone from celebrities to well-known curators on those platforms, and getting in isn’t easy. Beware services that promise you placements with no money-back guarantees -- there are creative ways to get in on this HR, and we’ll be exploring that more this coming year.

An example of a celebrity endorsement - it wasn't intended to go this way, but because Kellee and Peachie align with their views, and Peachie is an influencer in her realm, it was a harmonious relationship in this project.

Celebrity Endorsements: Kanye West recommended Chance the Rapper to the world. This is a kind of game-over HR for your career (in the good way-- a walk-off, if you will). Other musicians like Katy Perry are also known to do this, so think up ways that any “celebrities” in your own life (perhaps your city) could help you expand your fanbase. This doesn’t always have to be music-celebrities -- just people with followings.

Celebrity Collaborations: Let’s talk about Chance the Rapper again: go to his Spotify channel and scroll down to all the songs he’s “Featured” on. He did this organically, not trying to game any system-- he simply loved writing music and collabing with other up-and-coming artists like himself. It significantly helped his clout and his fan reach.

Humor: Incorporating some “bonus” marketing strategies like humor, pictures of cute animals or babies, or other things you believe will attract your niche is smart. Also, remember that in your media, videos engage more than text nowadays, and people more often like to see peoples’ faces as opposed to stock photos of sceneries or something.

Rally!

Hometown rally:  We’ve seen some very amazing indie musicians nail this genuinely: Macklemore with Seattle, Chance the Rapper with Chicago. Heck, he’s not indie, but you know how big Wiz Khalifa’s “Black and Yellow” is in Pittsburgh, and how New-Yorkers go nuts over “New York State of Mind”. For a lot of people, there’s a pride in your city that makes you root for anything that represents you -- almost like you’re family. This is a great way to get superfans to support you, rep your city and call them out during your career with gratitude!

Piggybacking on Current Events: We saw a lot of this during the last election, but there are opportunities to piggyback on less-controversial events. Support causes you care about (think Lady Gaga and Ke$ha with PrideFest) and piggyback on events in a way you would as a normal non-musician person. Whether it’s writing a themed song about a cause or event, or getting into the social media conversation-- be yourself.

A good example of piggybacking on current events -- while also hitting a conscious rapper's purpose!

Head back to Level 1 - Fans to see how this fits into your music career!

Home Runs will simplify EVERYTHING in your music career [Level 1 - Fans]
Home Runs will simplify EVERYTHING in your music career [Level 1 - Fans]
MIC is my baby.

Ah, you might be here because you were reading Level 1 - Fans and you wanted more insight into Home Runs. Here you go!

The IMBM is about doing less-- less is more; KISS: Keep It Simple, Stupid-- so this section is vital. These are the “Home Run” strategies you want to pursue, as opposed to “Single/Doubles." The difference is that HRs give you a great ROI (Return on Investment) for the assets (time, energy, and money) you spend, while Singles/Doubles are maybe easier to pursue, but suck up your assets with very little return.

  • Influencer playlists
  • Celeb Endorsements
  • Celebrity Collaboration
  • Humor
  • Hometown Rally
  • Piggybacking on Current Events

Influencer Playlists: Curated playlists by influencers on streaming platforms like Spotify are quickly becoming go-tos for listeners. If you can get your music into one of these, your music will get straight into peoples’ ears -- in the good, not-forced way. Influencers are anyone from celebrities to well-known curators on those platforms, and getting in isn’t easy. Beware services that promise you placements with no money-back guarantees -- there are creative ways to get in on this HR, and we’ll be exploring that more this coming year.

An example of a celebrity endorsement - it wasn't intended to go this way, but because Kellee and Peachie align with their views, and Peachie is an influencer in her realm, it was a harmonious relationship in this project.

Celebrity Endorsements: Kanye West recommended Chance the Rapper to the world. This is a kind of game-over HR for your career (in the good way-- a walk-off, if you will). Other musicians like Katy Perry are also known to do this, so think up ways that any “celebrities” in your own life (perhaps your city) could help you expand your fanbase. This doesn’t always have to be music-celebrities -- just people with followings.

Celebrity Collaborations: Let’s talk about Chance the Rapper again: go to his Spotify channel and scroll down to all the songs he’s “Featured” on. He did this organically, not trying to game any system-- he simply loved writing music and collabing with other up-and-coming artists like himself. It significantly helped his clout and his fan reach.

Humor: Incorporating some “bonus” marketing strategies like humor, pictures of cute animals or babies, or other things you believe will attract your niche is smart. Also, remember that in your media, videos engage more than text nowadays, and people more often like to see peoples’ faces as opposed to stock photos of sceneries or something.

Rally!

Hometown rally:  We’ve seen some very amazing indie musicians nail this genuinely: Macklemore with Seattle, Chance the Rapper with Chicago. Heck, he’s not indie, but you know how big Wiz Khalifa’s “Black and Yellow” is in Pittsburgh, and how New-Yorkers go nuts over “New York State of Mind”. For a lot of people, there’s a pride in your city that makes you root for anything that represents you -- almost like you’re family. This is a great way to get superfans to support you, rep your city and call them out during your career with gratitude!

Piggybacking on Current Events: We saw a lot of this during the last election, but there are opportunities to piggyback on less-controversial events. Support causes you care about (think Lady Gaga and Ke$ha with PrideFest) and piggyback on events in a way you would as a normal non-musician person. Whether it’s writing a themed song about a cause or event, or getting into the social media conversation-- be yourself.

A good example of piggybacking on current events -- while also hitting a conscious rapper's purpose!

Head back to Level 1 - Fans to see how this fits into your music career!

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