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Level 2: Fans (Section 6)
Written by:
Emily Plazek
‍‍Level 2 - Fans, once you hit that tipping point of 1000TF.

So, your fan base is blowing up organically now, meaning you most likely hit your milestone of 1000 True Fans, so you moved up to Level Two of the IMBM pyramid. Congrats! Now each of the 4 categories within Level 1 - Fans expands with more options and allows you to flush out some things you don’t want to be doing anymore.

Projects + Label-Funded Activities Activated!

This is a big deal, and we’ll follow up more on the specifics in future articles, but you can activate activities that usually only labels can with their bigger funding capabilities and networks, such as Top 40 Radio Play and International Touring (and distribution).

‍Dream of going on tour? This could be the section that gets you there.

You can accomplish these either with your own funds or through a *specific deal* with a label. We’ve seen some indie musicians jump straight to this level with enough funds behind them from the beginning, and we’ve seen some indie musicians leverage their fanbase to get a slice deal (instead of a typical “360” deal) from a label just for one of these activities (see Macklemore and Ryan Lewis with “Thrift Shop”’s Top 40 Radio Play deal, article coming soon!).

Yes, this is an example of where you can stay indie but still coordinate with labels. Actually, as an indie, if you play your cards right, you’ll be able to continue being indie at heart as long as you don’t let any deals you strike put you in financially/legally risky situations, and preserve whatever artistic integrity means to you.

Online Presence

You can now expand your PR to do more Public Appearance (PA) activities like TV and radio talk shows. NOTE: If you’re intimidated by interviews, just remember that you’re 100% encouraged to be you because that’s the product they want to see, so be yourself-- there are no wrong answers. The goal is for new true fans to discover you, so just be you.

Treat your fans well, they love you.

Fan Communication

Some musicians are very good at making their superfans feel super. Start a fan club or a street team. Make a special email list with offers like limited edition merch and VIP backstage passes at shows that only your superfans can access.

Fans will also be enthusiastic enough to want to be included in some of your projects --  think about offering contests to be featured in your next music video, or have them send in sound clips to contribute to a song like 30 Seconds to Mars did with their This is War album.

Home Runs

Finally, your potential to score home runs grows as your clout grows. Celebrities are more likely to pay attention to you if you approach them; if you don’t propose a collaboration or a feature on one of their tracks, or vice versa, then it’ll never happen. These types of home runs would do wonders in helping your indie music career with the association power of the 3rd Party Principle, so don’t be scared -- most musicians find pride and joy in helping truly dedicated newcomers rise.

Now, what do you do with this expanded fanbase to start making more money? Level 2 - Money, up next.

Or go back and read more about Level 2 - Fans, here!

Level 2: Fans (Section 6)
Level 2: Fans (Section 6)
MIC is my baby.
‍‍Level 2 - Fans, once you hit that tipping point of 1000TF.

So, your fan base is blowing up organically now, meaning you most likely hit your milestone of 1000 True Fans, so you moved up to Level Two of the IMBM pyramid. Congrats! Now each of the 4 categories within Level 1 - Fans expands with more options and allows you to flush out some things you don’t want to be doing anymore.

Projects + Label-Funded Activities Activated!

This is a big deal, and we’ll follow up more on the specifics in future articles, but you can activate activities that usually only labels can with their bigger funding capabilities and networks, such as Top 40 Radio Play and International Touring (and distribution).

‍Dream of going on tour? This could be the section that gets you there.

You can accomplish these either with your own funds or through a *specific deal* with a label. We’ve seen some indie musicians jump straight to this level with enough funds behind them from the beginning, and we’ve seen some indie musicians leverage their fanbase to get a slice deal (instead of a typical “360” deal) from a label just for one of these activities (see Macklemore and Ryan Lewis with “Thrift Shop”’s Top 40 Radio Play deal, article coming soon!).

Yes, this is an example of where you can stay indie but still coordinate with labels. Actually, as an indie, if you play your cards right, you’ll be able to continue being indie at heart as long as you don’t let any deals you strike put you in financially/legally risky situations, and preserve whatever artistic integrity means to you.

Online Presence

You can now expand your PR to do more Public Appearance (PA) activities like TV and radio talk shows. NOTE: If you’re intimidated by interviews, just remember that you’re 100% encouraged to be you because that’s the product they want to see, so be yourself-- there are no wrong answers. The goal is for new true fans to discover you, so just be you.

Treat your fans well, they love you.

Fan Communication

Some musicians are very good at making their superfans feel super. Start a fan club or a street team. Make a special email list with offers like limited edition merch and VIP backstage passes at shows that only your superfans can access.

Fans will also be enthusiastic enough to want to be included in some of your projects --  think about offering contests to be featured in your next music video, or have them send in sound clips to contribute to a song like 30 Seconds to Mars did with their This is War album.

Home Runs

Finally, your potential to score home runs grows as your clout grows. Celebrities are more likely to pay attention to you if you approach them; if you don’t propose a collaboration or a feature on one of their tracks, or vice versa, then it’ll never happen. These types of home runs would do wonders in helping your indie music career with the association power of the 3rd Party Principle, so don’t be scared -- most musicians find pride and joy in helping truly dedicated newcomers rise.

Now, what do you do with this expanded fanbase to start making more money? Level 2 - Money, up next.

Or go back and read more about Level 2 - Fans, here!

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